Paid media

Performance campaigns managed by a team certified on the most important platforms. Continuous optimization and reports with impact data, not just spend.

How we approach paid media

Paid media is the channel that gives signals fastest, and also the one that wastes the most budget when managed without method. The first thing we do on a new account is an audit: campaign structure, audience quality, conversion tracking and pixel health. In most accounts we review, the problem is not the creative but the measurement: the account is optimizing toward the wrong event.

With measurement fixed, monthly management is a cycle of experimentation: hypothesis, allocated budget, reading of results and reallocation. Creatives are produced from the same token bank, so testing three variants does not mean negotiating a contract annex. The ad spend paid to Meta or Google is separate and always yours, in your own account.

What each deliverable includes

• Monthly management covers campaign structure, targeting, bid optimization, conversion tracking and a report with the cost per result of each campaign.
• The creative set delivers three pieces designed to be tested against each other, not three versions of the same message: the angle changes, not just the color.
• The account audit reviews an existing account and delivers a diagnosis of what is draining budget and in what order to fix it.
• We work on your ad accounts, with your payment method. We do not intermediate the spend or charge a percentage of it.

Frequently asked questions

Is ad spend included in the tokens?

No. Tokens pay for the work of the team that manages the campaigns and produces the creatives. The budget paid to Meta, Google or TikTok is charged directly to your ad account and you set it.

What is the recommended minimum spend?

It depends on the market and your sector's cost per click, but below roughly 500 USD a month the algorithms do not gather enough conversions to optimize, and campaigns stay in the learning phase indefinitely.

Can I pause paid media for a month and resume later?

Yes, and you do not lose the tokens: each is valid for 60 days, so the paused month's bank adds to the next one. Bear in mind that campaigns lose learning when reactivated after a long pause.