SEO & organic campaigns

Rankings with measurable results. We audit, optimize and build authority with the same experimentation methodology we use in paid media and content.

How we approach SEO

Organic search is the medium-term channel par excellence: it gives no signals in two weeks, but once it starts working it does not switch off when you stop paying. That is why we treat it differently from paid media. We start with an audit that measures the real state of the site — crawling, indexing, speed, content structure and link profile — and from that comes a list prioritized by impact, not by ease.

From there the work splits into three fronts that advance in parallel: the technical side, which removes obstacles so Google can understand the site; the on-page side, which aligns each page with the search intent it wants to capture; and content, which creates the pages that do not exist today and should. Each has its cost in tokens, so you can focus on whichever front is most urgent instead of buying a closed package.

What each deliverable includes

• The SEO audit covers crawling and indexing, speed, heading structure, canonicals and hreflang, structured data and a review of the link profile. It comes with the action list ordered by estimated impact.
• On-page optimization works on titles, meta descriptions, headings, internal linking and structured data for up to five pages per request.
• Optimized articles are written around a researched target keyword, with the structure the search intent demands and internal links to the pages that convert.
• Every delivery includes the baseline measurement so you can compare next month: positions, impressions and clicks for the pages touched.

Frequently asked questions

How long until SEO shows results?

Technical fixes can show up within weeks because they change how Google crawls the site. Content-driven ranking needs two to three months of sustained work before the data means anything: pages have to be indexed, accumulate impressions and let Google understand which queries they are relevant for.

How much does an SEO audit cost?

One hundred tokens, with the full scope described above and the cost visible before you confirm the request. It is the same price for every client, regardless of plan.

Can I do only SEO without the other pillars?

Yes. All six pillars share the same token bank, so you can spend it entirely on organic search if that is what you need this month, and redistribute it next month without renegotiating anything.