Social media

Content strategy and engagement with the digital communities that matter most to your brand, coordinated with the rest of your channels under a single data strategy.

How we approach social media

Managing social without a plan means producing content to fill gaps. The monthly calendar is what prevents that: it defines your brand's communication pillars, distributes formats across them and makes clear what gets published, when and with what objective. It is approved before anything is produced, so there are no loose pieces looking for a fit at the last minute.

Production comes from the same token bank as everything else, so a launch month can carry twice the pieces without renegotiating anything, and a quiet month leaves balance for the next one. Pieces are designed with your brand's visual system stored in the Company Brain, so consistency does not depend on who produces them.

What each deliverable includes

• The monthly calendar defines content pillars, formats, dates and the objective of each post, and is approved before production.
• The post includes design and copy, with whichever format adaptations you need of the same piece.
• The reel or TikTok is delivered edited, with subtitles and music, ready to publish.
• Each month the report connects what was published with its reach and engagement, and that reading shapes the next calendar.

Frequently asked questions

Do you publish on my accounts or hand me the pieces?

Whichever you prefer. We can deliver the pieces and the calendar for your team to publish, or handle publishing if you give us access. Many brands start with the former and move to the latter once there is trust.

Does it include replying to comments and messages?

Daily moderation is not part of the per-piece deliverables, because it is a continuous service rather than a one-off delivery. It can be quoted as a separate recurring service, with its own monthly cost in tokens.

How many posts a month are advisable?

It depends on the channel and your capacity to say something worth saying. Between eight and twelve well-considered pieces a month sustain presence without filler; beyond that it is worth checking whether the increase adds value or just fills the calendar.